THE SECRET FORMULA TO MARKETING AND ADVERTISINGMy story is about my journey to find which type of marketing and advertising actually get results. I started down this path over 20 years ago and I realized the way was littered with trolls, treacherous obstacles and charlatans.
Young and naïve, I listened to what my elders told me. They paid me handsomely to follow their instructions. In time I realized, even though I was succeeding in their eyes, I was making them rich by delivering false promises to the merchants of the village.
Disappointed by their lack of scruples, I left the kingdom in quest of the secret formula.
Many a charmer was quick to provide me answers – for a price. In time, I became wiser and could quickly sniff out and avoid their bag of tricks and snake oil remedies that did not prove effective for my clienteles.
I came to realize, the formula was not locked away in a castle guarded by a dragon. It took multiple forms and was constantly changing. I found the answer in the journey itself. It was my inquisitiveness, persistence, trial and error, following wise sages and strong moral compass that provided me the secrets.Shawn Russell
How we are different than other dental marketing companies