How do potential patients find you?
Most people search on their laptop, tab or phone to find a dentist. They might ask a family member, friend or coworker - then search online to learn more about you. If they are over 75, they will probably use the Yellow Pages.
What terms are used when searching for a dentist?
Most results show a specific treatment: whitening, Invisalign, Implants, veneers... or "dentist" and "location". If they were referred, and remember, they may enter your name.
So, the question to ask yourself is... When they search online, will your practice show up? Will it be on the front page? If not, you won't be clicked on, and they will select your competitor. Our mission, at Red Star Marketing, is to make sure they click on you!