Who are we?

Red Star Marketing is an internet dental marketing company that acts as a general contractor by using an internet dental marketing plan to design and build your dental website and implement subsequent internet dental marketing to help your website be found and convert potential patients.


Owned and operated by Shawn and Karen Russell. Shawn is a graduate from UMKC Block School of Business. He worked in advertising at The Kansas City Star for 17 years, prior to running Red Star Marketing.

Karen, graduated from Kansas State University with a BA in Advertising. Her strong print background comes from her experience with The Wichita Eagle, Phoenix New Times, The Kansas City Star, SPACES and KC Magazines

 Our History

The business started in 2006 to help companies with a variety of marketing issues. In the following years, they became certified Duct Tape Marketing Consultant, received the "Total Online Presence" badge and became certified inbound marketing partners with HubSpot.

Shawn has worked with dental practices since 2004 and has evolved to fill the growing demand for a dedicated dental internet marketing company.

marketing revolution


Why the name "Red Star Marketing"?

The red star signifies revolution. Our world is going through a marketing revolution in the way it shops for services. The internet has made it possible for buyers to research information ahead of time and not rely on traditional advertising.

"Clearly, a great web presence is critical for any business. Inbound marketing is at the forefront of the revolution. With revolution comes liberation!" - David Meerman Scott, The New Rules of Marketing & PR


Read our story to findout why we started Red Star Dental Marketing.


Client Testimonial:  Dr. Charles Kimes of Overland Park Dentistry

For the past several years, Dr. Charles Kimes has had the distinct pleasure of working with Shawn Russell so that he can streamline practices in his dental office and ensure that he can focus on what he is trained to do:  patient care.

“Shawn originally came to our office to help with our systems and to provide input as to how we could streamline them,” said Dr. Kimes.  “He also showed us effective ways to cut our overall advertising costs.”

While Dr. Kimes did use similar services over 15 years ago, he was quick to note that those particular services were no where near as extensive as what Shawn has done for him.

“Shawn has done far more than I ever expected, than I ever thought he would do,” said Dr. Kimes.  “When you own your own business as a dentist, you not only have to be the dentist, but the office manager, HR person, and more.  I simply do not have time for all of that responsibility.”

Dr. Kimes is grateful for Shawn’s attention to detail and for his organizational skills.