Dental marketing strategies
Why you need one and what are they comprised of?
We offer two different dental marketing strategies to get your website built correctly and to increase the effectiveness of your follow up internet dental marketing.
This can easily be seen as an optional program, but if your goal is an effective website, you must strongly consider putting together a strategy first.
What does strategic dental marketing program consist of? See the following questions:
- What is your vision for you and the practice?
- Who are your ideal patients?
- Why do patients value you and your practice?
- How are you different than the practices you compete with for patients?
- What is the purpose of your website?
We get the information about you, your practice, your patients and competition and put it together in a format, so you can make a more informed decision on the direction of the pratice.
From here, we have a better idea of the patients you want to attract, how to position your practice against other area practices and the messaging we need to resonate with potential new patients.
We can now build a better website and follow up internet marketing program. Check out the following two dental marketing strategies. The first one is based on building patient personas to attract more inbound traffic that identifies with these personas.
The second is total dental practice marketing strategy and is more involved. It has three levels: Grow, Build and Ignite. This is ideal for the practice owner who needs a radical shift in the way they are operating the practice and attracting patients.